PVR Inox's new Blockbuster Tuesday Initiative Tickets @99 from 8 April

A delight for cinema lovers as PVR Inox has launched a new scheme, ‘Blockbuster Tuesdays,’ a weekly offer across 300 cinemas in India with ticket prices starting at ₹99 or ₹149 every Tuesday. Starting today, that is, Tuesday, 8th April.

This also features discounted rates on recliner seats and premium formats such as IMAX, 3D, 4DX, and ScreenX.

A thing to note is that, due to state laws in certain South Indian states, a different pricing structure might apply in Tamil Nadu, Telangana, Kerala, and Andhra Pradesh.

Additionally, it is reportedly said that there will be exclusive deals on food and beverages also on Tuesday.

What does the PVR Inox management have to say?

Kamal Gianchandani, Chief Business Planning & Strategy at PVR INOX Limited, said, "Blockbuster Tuesdays is a bold initiative that reflects our commitment to making cinema more accessible and enjoyable for everyone."

He further said, "This summer, we are rolling out exciting mid-week prices to celebrate the magic of movies. It's our way of making every Tuesday a blockbuster, together!"

“Blockbuster Tuesdays is a bold, industry-wide initiative that reflects our deep commitment to making cinema more accessible and enjoyable for everyone,”

He also added that “with an exciting line-up of upcoming films, we wanted to create a celebration that brings the magic of movie-going to the forefront. This summer, we’re rolling out attractive mid-week prices to add an extra spark of excitement for moviegoers. It’s our way of reminding the world just how thrilling it is to experience stories on the big screen. Blockbuster Tuesdays is a forward-looking step towards shaping a more vibrant future for theatrical exhibition in India.”

We are sure it came as a sweet surprise to many cinema lovers, and it will most certainly affect the increased movie ticket sales also, booming the craze for cinemas again.